A company called Nungu Trading 279 (Proprietary) Limited was incorporated in South Africa on 22 February 2005. On 21 April 2005, the Company was converted to a public company and changed its name to Wellco Health Limited, listing on the Alternative Exchange market on 22 September 2005. Its key brands were Herbology, Nutrimax and KGB. However Wellco Health lacked the critical mass to weather the turbulent environment of a consumer brands business and certain premature strategic decisions, including the attempt to develop an export market before the local market was fully established resulted in the business performing very poorly. Due to the Company failing to issue provisional audited results timeously, the JSE suspended trade in Wellco Health shares in July 2007. In an effort to save the company the directors at that time decided to licence out Herbology and sell Nutrimax.

A consortium of investors decided to utilise the Wellco Health Limited listed vehicle and took control of the business on 25 October 2007. A new Board was appointed headed up by Mike Allan and the Herbology licence arrangement was overturned. The consortium then acquired Bioharmony and Muscle Science from Enaleni Pharmaceuticals on 1 December 2007.

Bioharmony was found in 1991 by Maria Ascencao and a team of natural health practitioners who sought to build a bridge between modern allopathic medicine and complementary medicine. Their joint vision for integrative medicine led them to create the Bioharmony range of herbal and nutritional supplements. Bioharmony owns the Bioharmony and Menoclove brands, and, has a long term licence agreement with the internationally renown nutritionist and prolific writer, Patrick Holford.

Muscle Science was established in 1997 by nutritionist and body builder, Mario van Biljon. Muscle Science is a developer and distributor of:

• Nutritional physique/body building supplements, drinks and bars;

• Nutritional energy/endurance supplements, drinks and bars;

• Nutritional slimming supplements, drinks and bars;

• Sporting performance products

Muscle Science is a leader in sports supplements in South Africa with its scientifically researched and developed nutritional supplements. Whilst the business enjoys strong positioning within the local bodybuilding industry, the Company has increased its focus on the large local weight loss and recreational and active lifestyle sporting markets through its LeanBody and Staminade brands.

On the 14 March 2008, Wellco Health was renamed BioScience Brands Limited and Bioharmony and Muscle Science were consolidated into this new company.

On 1 September 2008, BioScience Brands Limited acquired the Phyto Nova brand from Thebe Medicare. Phyto Nova is a innovative range of natural medicines augmenting the existing sports nutrition and nutritional supplements brands.

On 1 June 2009, BioScience Brands purchased Nutrimax and is re-launching it as a lifestyle sports nutrition brand to support its performance brand Muscle Science.

BioScience Brands is based in Durban, in what was once the head office of Muscle Science.